Raising Rockstars - Artist Management in the Modern Music Business

A 60+ minute masterclass covering every stage of the artist management journey, from defining the role and developing a career, to executing a full album campaign and taking your band international.

Built specifically for the prog, rock, and metal world.

This workshop is for you if: 

• You're in a rock or metal band and you're trying to understand how the business side works;
• You're self-managing and starting to feel out of your depth;
• You want to know what managers, labels, and agents are actually looking for before you approach them;
• You're thinking about a career in artist management and want a realistic picture of what the job involves.

WHAT'S INSIDE:

Module 1 - Introduction

Meet your mentor and get oriented for the workshop. Lulu Davis - international artist manager and founder of Raising Rockstars - shares her background, career timeline, and the roster of bands she currently manages.

Module 2 - Developing a career in artist management

A deep dive into what an artist manager actually does, the definition, the eight key responsibilities (strategy, opportunity development, team building, advocacy, deal negotiation, branding, financial growth, and administration), the four Ps (proactivity, perseverance, persistence, project management), and the skills you need to build a real career in this space.

Module 3 - Challenges of artist management

Artist management is rewarding - but it comes with real challenges. This session covers the obstacles you'll face and how to navigate them, whether you're an aspiring manager or a self-managing band.

Module 4 - When is the Right Time to Seek Management?

One of the most common questions from developing artists answered in full. This session covers how to attract a manager, how to fund your project, what metrics matter most, and how to build a successful long-term management relationship.

Module 5 - Album Release Case Study: Unprocessed 

A real-world look inside a full album campaign. Lulu walks through every stage of planning and executing the release of Unprocessed's album 'Angel' as an independent act - from distribution and merch to touring strategy.

Module 5 - Becoming Export Ready + Conclusion

The final session covers everything you need to know about taking your music global - from building an international network and team to the practical admin that most artists overlook.