CONSULTANCY
My mission is to empower the next generation of music industry - both those on stage and backstage.
I’ve decided to share my unique knowledge and expertise in exclusive, one-on-one consultation sessions (limited to 5 a month).
Grab an 'On Stage' or 'Backstage' pass for a chance to consult directly with me on your band, project or career.
This is your chance to dive deep into all things music business, from artist development and small business strategies to marketing, PR, and career growth.
The mic is yours, so let’s turn your passion into profession!
What The Clients Say...
ON STAGE
“ We have been looking for a service like this for years. Is not easy to find knowledge on how to grow as a band and what directions or options to take. Being able to receive this service is great for any band, but receiving it from someone that is the head of a lot of successful bands is invaluable.
Lulu is not just super knowledgeable, and experienced, but also super kind and easy to connect with. She studied our band prior to the session and provided us detailed guidance based on it. Definitely recommend her service as a MUST for any band looking to grow, and is definitely a new motivation for us. ”
JOHNNY VIQUEZ - FRACTAL SUN (COSTA RICA)
ON STAGE
“ We booked a consultation session with Lulu at the start of our current release cycle, looking for advice on how to maximise the reach and impact of our new music. This was a critical time in the growth of our band, and we were anxious about potentially repeating the mistakes from past releases. Lulu gave us invaluable feedback on the state of our social media channels, our EPK, and overall branding. Her outside perspective on your band, through the eyes of an industry expert, is something any band will be able to benefit from. We learned a lot from just one talk with her, and feel confident and ready to move forward in a more informed and professional way. ”
JUSTIN DETTMER - REDEFINED (GERMANY)
BACKSTAGE
“ Working with Lulu is effortless; she asks all of the right questions all of the time, and feels very present and active in the careers and wellbeing of her bands. Not only is she a boon to have as a manager while on tour, she has offered me much time and insight in developing my own career in professional music management. ”
DAN WILSONÂ -Â MERCH MANAGER CALIGULA'S HORSE + BOOKING AGENT AT DE REYNA MANAGEMENT (USA)
BACKSTAGE
“ As someone preparing to transition into the music industry, I was thrilled to discover Lulu's consultation service. Having already been inspired by her podcast Raising Rockstars, I didn’t want to miss the chance for personalized guidance and immediately booked a session.Â
Lulu’s industry insights, personal advice, and empowering support have been invaluable to me, motivating me to elevate my aspirations. Thank you, Lulu, for sharing your experiences—I'm certain I couldn’t have found a better mentor at the beginning of my journey. ”
INA DIETRICH (SWEDEN)
BACKSTAGE
“ Lulu is an exceptional force in the modern music industry, and at no expense of kindness & consideration for all those around her. The way that she joins her work ethic, skill, and intellect with personability provides an experience that guides the future of heavy music. It's these traits that I always equate to success when working with anyone in the field, and would happily recommend her for those looking to hit their mark. ”
PETER DE REYNAÂ -Â DE REYNAÂ MANAGEMENT (USA)
BACKSTAGE
“ Chatting with Lulu in the Backstage Consultation was incredibly insightful and valuable. Her guidance provided me with actionable steps to navigate the complexities of artist management, especially as someone new to the business. Lulu's deep industry knowledge and thoughtful advice gave me new perspectives on strategic planning and overcoming challenges as I transition to a full-time role in music. Her approach is both encouraging and practical, making the next steps clear and achievable. I left the session feeling empowered and well-prepared for the path ahead. I couldn't recommend it more highly! ”
AMALIA CICALA (ITALY)
BACKSTAGE
“ The Backstage Consultation with Lulu gave me so many fresh ideas and insights on how planning my career next steps into different fields of the music industry. Her approach is clear, practical and her knowledge of the industry is definitely remarkable! I definitely recommend it! ”
FEDERICO VESE - PRODUCER/COMPOSERÂ (ITALY)
ON STAGE
“ The music industry is tough for anyone, and even more so for a prog metal band in the US. All of us have to rely on networking and shared knowledge and experiences. This day and age, finding someone who has that experience and knowledge, is willing to share it, and genuinely wants to help, is nearly unheard of. Lulu is that person, and I highly recommend her and her services to everyone. ”
ALEX BOSSON - LUNARÂ (USA)
BACKSTAGE
“ The Backstage Consultation with Lulu was invaluable in helping me gain a more secure foundation of knowledge regarding artist and music management, marketing, and more. I often find the process of seeking and receiving consultation to be daunting and uncomfortable, but it was 1000% NOT the case here! Lulu is an absolute joy to talk to, and I left our consultation feeling refreshed, empowered, and full of enthusiasm to help my clients reach the next level in their musical careers. I cannot recommend this service highly enough, or say enough great things about the service and value that Lulu is offering. ”
DARA ALLENÂ (USA)