Artist Management in the Modern Music Business
Built specifically for the prog, ROCK, and metal world.
A 60+ minute masterclass covering the artist management journey, from defining the role and developing a career, to executing a full album campaign and preparing to take your bands international.
This workshop is for you if:
- You're in a rock or metal band and you're trying to understand how the business side works;
- You're self-managing and starting to feel out of your depth;
- You want to know what managers, labels, and agents are actually looking for before you approach them;
- You're thinking about a career in artist management and want a realistic picture of what the job involves.
PREVIEW THE WORKSHOP!
Get to know Lulu and her background and view the introduction to the workshop for FREE!
Add RRWORKSHOP10 at checkout for your 10% off discount until September 1st 2026.
GET STARTED NOW WITH 10% OFF ⚡
But don't just take our word for it:
“ Most recently, I had the pleasure of engaging Lulu to deliver a series of masterclasses for our contemporary music students at WAAPA.
These sessions were, without exaggeration, among the most impactful visiting presentations we have hosted in recent years. Lulu delivered real-world, current, and highly practical guidance that can only come from extensive, hands-on experience at the highest levels of the industry.
Her ability to translate complex industry knowledge into accessible, meaningful learning for students was exceptional.
She spoke with authority, relevance, and authenticity, providing insights into international touring, artist development, music management, and the realities of sustaining a global career in music.
The feedback from students and staff was overwhelmingly positive, and it is clear that many of our students gained invaluable perspective and inspiration from her sessions. ”
- Dr. Matt Allen (WAAPA - Western Australian Academy of Performing Arts)